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April 03, 2006
Tobacco Control ACT Comes Into Effect in India

From April 1, 2006, the Government of India, through the Directorate of Health Services has announced the Tobacco Control ACT coming into effect.

The Cigarettes and others Tobacco Products [Prohibition of
Advertisement and Regulation of Trade and Commerce Production, Supply
and distribution (Second Amendment )] Rule 2005 is enforced in whole
of India including Delhi w.e.f. 01-04-2006, under this amended
Rule/Act:-

1- The point of sale advertisement boards for tobacco products/
smoking substances shall not exceed 60 cm x 45 cm. Each of these
boards should contain the specified HEALTH WARNING like "TOBACCO
CAUSES CANCER", or "TOBACCO KILLS" occupying the top edge of the
Board measuring 20 cm x 15 cm and the display board shall only list
the type of tobacco product at the point of sale, with out any
mention of the brand name or other promotional message or picture.

2- Indirect advertisement like display of cigarette and other tobacco
products at the point of sale and use of name or brand name of
tobacco products for marketing, promotion and advertisement of other
goods/ services is prohibited.

3- All vending machines selling cigarettes and other tobacco products
shall also have to be removed.

4- No individual or a person or character in cinema or TV programmes
shall display tobacco product or their use like smoking scene etc
except in the case of Documentary film, health spots made to clarify
the dangerous and dire consequences of tobacco use/ smoking.

5- However, cinema and television programmes which have been produced
prior to the notification and have scenes with smoking situation and
use of other forms of tobacco, it shall be mandatory to place a
health warning as prominent scroll at the bottom of the television or
cinema screen with font in black colour on white background which is
legible readable . The text of the warning shall be 'Smoking causes
cancer' or 'Smoking kills' for smoking form of tobacco use
and 'Tobacco causes cancer' or `Tobacco kills' for chewing and other
form of tobacco. The health warning shall be in the same language/s
as used in the cinema or the television programme.

6- The products of films, TV serials and health spots and concerned
managers of cinema Hall, Govt./ Local Cable T.V Channels etc may see
the detail of the notification of Govt. of India dated 30-11-05 on
transmission / telecast strategy on Delhi Govt. website
(www.health.delhigovt.nic.in)

7- Violation of the amended Act by the concerned authority is
punishable

8- This public notice is in continuation of our previous notice
published in different news papers in Delhi w.e.f 14 Dec to 18 Dec
2005, which is applicable to all establishments including Govt
establishment.

Posted by collective at April 03, 2006 02:14 PM
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